Skip to content
Programs : Brochure
This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.
IBS Summer Europe Seminar
Geneva, Switzerland; Innsbruck, Austria; Lausanne, Switzerland; London, United Kingdom; Munich, Germany; Paris, France; Reims, France; Verona, Italy (Outgoing Program)
Program Terms:
Program Terms: Summer
Layout wrapper table for buttons
Layout table containing buttons
This program is currently not accepting applications.
Request Advising
Layout table containing buttons
Homepage: Click to visit
Program Sponsor: International Business Seminars (IBS) 
Fact Sheet: - unrelated header
Fact Sheet:
#i18n(14)# parameter/value output
Minimum GPA: 2.5 Housing Options: Hotel
Areas of Study: Accounting, Advertising, Business, Business Design, Business Information Systems, Communication, Communications, Culture, Economics, Entrepreneurship, Fashion Merchandising, Finance, Government, Hospitality Management, Human Resources Management, International Business, International Relations, International Studies, Law, Management, Marketing, Mass Communications, Media Studies, Political Science, Politics, Pre-Law, Public Relations, Tourism Class Status: 1-freshman, 2-sophomore, 3-junior, 4-senior
Program Type: study abroad Language of Instruction: English
Program: Direct
Program Description:
Program Description:
IBS Summer Europe 2017

Table of Contents:

Cost Information



The International Business Seminars Summer Europe 2018 program is designed for students majoring in business with no foreign language background. Over 22 days, you will travel to Europe to explore Munich, Innsbruck, Verona, Geneva, Paris and London. This program will provide you with an incredible opportunity to discover international business practices, especially as they pertain to the European business environment. You will gain valuable knowledge of the culture, societal and political environments of western Europe. If you intend to pursue a career in international business, or a related field, this program will allow you to obtain real world experience of operating with and considering international business practices, especially if you want to pursue your professional career in Europe.

Alongside taking in the important cultural and historical sites in these cities, you will visit companies that are global powerhouses in a variety of industries and fields, such as BMW, BMW 's First Assembly Plant, Innsbruck Tourist Board, Swarovski Crystal, Castello di Gabbiano Winery, Callier Chocolate, Hard Rock Cafe, Houses of Parliament and Lloyd's of London Insurance Market. These visits give you important intangible benefits that you just can't pick up back home on campus or even in a traditional study abroad program where you simply attend English lectures at foreign universities. These visits will consist of presentations from executives in upper-management positions, networking opportunities to learn from and gain advice from these individuals, and facility tours of select organizations.

Students will immerse themselves in the rich and diverse European culture, exploring its cities and indulging in delectable diverse cuisines while staying in four-star hotels. This experience is meant to be the first international business experience of your career, helping you learn and earn priceless lessons you aren't able to capture otherwise!

Program Highlights

The highlights of this program include visits to BMW, the Audi Ingolstadt Assembly Plant, Dachau Concentration Camp, Innsbruck Tourist Board, Reidel Glassworks, Swarovski Crystal, day trip and city tour of Venice, Winery visit in Verona, Callier Chocolate Plant in Geneva, Hard Rock Cafe in Paris, our Classic London Tour of the Financial Capital of the World, visit and tour of the Houses of Parliament in London and visit to the Lloyd's of London Insurance Market!


IBS Summer Europe 2017: Munich
Munich, or München, owes its foundation to a coup of the Guelph Duke, Henry the Lion. He destroyed the Isar bridge of the Bishop of Freising and rerouted the salt trade over his own bridge "bei den Munichen" (by the monks, hence the monk in the city coat of arms). From then on, it was he who collected the bridge tolls. In 1158, Emperor Barbarossa concedes market and coinage-rights to the settlement "Munichen". In 1180, the Duchy of Bavaria passed to the Wittelsbachers. Munich became their residence in 1255 and the fate of the city remains closely connected with that of the ruling family until 1918. The Wittelsbachers laid the groundwork for the most important city collections: the Alte Pinakothek, the Treasury, the State Library. They summoned famous musicians to the town, promoted the fine arts, and were active builders. The basic form of the present old city was established by Emperor Ludwig the Bavarian at the beginning of the 14th Century. In 1806, Bavaria advanced to the status of a kingdom under Max I. Joseph. Art-loving, 19th Century King Ludwig I left an indelible imprint on the city. It was he who said, "I wish to make Munich a city which does such honor to Germany that no one can claim to know Germany without knowing Munich."
Munich, Germany’s most livable city, is also one of its most historic, artistic and entertaining. It’s big and growing, with a population of over 1,500,000. Just over 100 years ago, it was the capital of an independent Bavaria. Its imperial palaces, jewels and grand boulevards are a reminder that this was once a political and cultural powerhouse.


IBS Summer Europe 2017: Innsbruck
Photo courtesy of Charlie Bradbury

 The Tirolean capital, and twice home of the Winter Olympics, is the center of an internationally renowned ski complex comprising six major resorts. An 800-year-old university town, it has numerous fine buildings dating from Austria’s cultural Renaissance in the 16th to 18th centuries, and a 12th-century castle. When Kaiser Maximilian based the imperial court here in the 1490s, the city became a European center of culture and politics.
The Brenner road, a route that had always been heavily used by the salt traders traveling from Hall to Venice, led over the Mittelgebirge before dividing into two routes--one continuing through the Seefeld gap towards Munich and the other going through the Lower Inn Valley towards Kufstein. As early as the Bronze Age, the sheltered terraces above the deep valley were settled by the Rhaetian Illyrians, as substantiated by finds in burial urnfields near the present Wilten Cemetery.
Innsbruck was a very important stopping place for the Roman troops when the frontiers of the Roman Empire were being extended by force under Drusus and Tiberius in 15 B.C. At this time the floor of the valley was being turned into arable land. The Castrum Veldidena was founded at Wilton. The construction of the Via Claudia Augusta, at first going over the Reschen-Scheideck Pass and then over the Brenner Pass, provided a direct route to the territory north of the Alps.
Squeezed by the mountains and sharing the valley with the Inn River (Innsbruck means "bridge over the Inn"), the city is compact and very easy to explore on foot. As you tour Innsbruck, you'll find constant reminders of three historic figures: the local hero, Andreas Hofer, whose band of patriots challenged Napoleon in 1809; Emperor Maximilian I and Empress Maria Theresa. Maximilian ruled the Holy Roman Empire from Innsbruck and Empress Maria Theresa who was particularly fond of the city, spent much time there. Visitors are impressed by the way the rugged character of a mountain settlement and the attributes of a modern city are blended, harmonizing buildings of great historical charm with the new business and residential districts.


IBS Summer Europe 2017: Verona
Photo courtesy of Charlie Bradbury

Verona's history dates back to ancient times when the Indo-European population (the Euganei and Reti and possibly also the Etruscans) settled at the place where the course of the clear river slowed, caressing the fertile hills that surrounded it. The natural resources of the area made it an ideal location for a new city, the nucleus of which was built atop the hill where San Pietro castle now stands. Verona's first significant contact with ancient Rome was in 216 BC, when the city allied itself with the Romans at the Battle of Canne. However, it did not officially become a Roman city until 49 BC after which time, because of its political importance and magnificent monuments (second only to Rome), Verona became known as Piccola Roma (Little Rome).

IBS Summer Europe 2017: Venice
Photo courtesy of Charlie Bradbury

Throughout the Renaissance, Verona was a part of the Republic of Venice and it zealously soaked up the splendor of the period's art, culture and society. The nobility and new middle class of wealthy merchants enriched the city and its populace, constructing sumptuous gardens, ornate palaces, grand houses and magnificent churches that transformed the city into the romantic utopia it still is today. The Verona of this era was at once a social, cultural and economic fortress. In 1796 Napoleon arrived in Verona (then a city of strategic military importance and consequently the site of many fierce battles). While initially Napoleon inspired hope in the Veronese with promises of liberation and independence, he eventually passed control of Verona to the Austrians in exchange for territories closer to France. Consequently, in the first half of the nineteenth century Verona was an important Austrian stronghold, until it was united with Italy in 1866. The many great powers that have ruled Verona during its long history have all left their mark on the city and today, evidence of their presence and influence can be seen in the architecture, art, cuisine and attitude of the community.


IBS Summer Europe 2017: Geneva

Geneva is the crossroads of people and civilizations, enjoying a privileged situation in the heart of Europe. The city one likes to refer to as the smallest of the great capitals, is linked to the world by a vast network of motorways, airlines and railways. No wonder, then, that this central position has made Geneva an international city where international organizations, firms, businesses and banks of the world rub shoulders. Yet, Geneva has managed to retain a human countenance, rich in history, proud of its present, and confident in its future.

Geneva blends the customs of other cultures with Switzerland's savoir faire. The most gracious and international, yet least Swiss, of the cities of Switzerland, Geneva is Old World beauty, framed by the Alps and the Jura Mountains. Bordering France, Geneva is situated at the western end of the largest inland body of water in Europe. Lake Geneva (Lac Léman) is skirted by working vineyards and posh suburbs. Geneva is truly a special place.

While Switzerland is a microcosm of several European cultures, Geneva traces its roots to days when it was an international marketplace where goods were exchanged. Geneva has been called the world's most international city. English is almost universally spoken; however, Genevese French is normally spoken. Since as far back as 120 B.C., when the Romans conquered the Celts who occupied a fort on the hill in what is now Geneva's Vieille Ville, it has been known for its international importance.


IBS Summer Europe 2017: Paris
Photo courtesy of Charlie Bradbury

Paris is roughly the size of San Francisco and is home to 10 million people. The river Seine divides Paris into the Right Bank (Rive Droite) to the north and the Left Bank (Rive Gauche) to the south. Thirty two bridges link the right and left banks, some also providing access to the two small islands at the heart of the city, Ille de la Cité and Ile St. Louis. The site of Notre Dame found on Ile de la Cit and Ile St. Louis, is a moat-guarded oasis of sober 17th century mansions. The islands can confuse you if you think you've crossed a bridge from one bank to the other, but find that you are caught up in an almost medieval maze of narrow streets and old buildings.

It has been said that if you are going to visit only one city in the world, make it Paris. Walk along the broad, tree-lined boulevards, visit the world renowned art museums and Gothic cathedrals and sample the meticulously prepared cuisine. From the smoky cafes to the river Seine, Paris always manages to live up to its reputation as one of the world's most beautiful and romantic cities.
The individual discovery of Paris has always been the most compelling reason to visit. Ernest Hemingway referred to Paris as a "moveable feast." He wrote, "There is never any ending to Paris and the memory of each person who has lived in it differs from that of any other."


IBS Summer Europe 2017: London
Photo courtesy of Charlie Bradbury

First founded in AD 43 as Londinium, London is a mass of contradictions--some dating way back in history. On the one hand, London is a decidedly royal city--studded with palaces, court gardens, coats-of-arms and other regal paraphernalia. Yet, London is the home of the second-oldest parliamentary assembly. The huge, gray building that houses Parliament and its famous clock, Big Ben, is more truly symbolic of London than Buckingham Palace. It was there that Prime Minister William Pitt said, "You cannot make peace with dictators, you have to defeat them!" This was at a time when England stood alone against the might of Napoleon. Winston Churchill repeated these sentiments in even better phrases when England--again alone--held out against Hitler. Nevertheless, London was largely shaped by the monarchs who ruled her: imposingly by the tough Tudors; beautifully by the wicked Georges; clumsily by the worthy Victoria. Today, London is (arguably) the center of the financial world and is one of the most cosmopolitan cities in the world. You will never fail to find something amazing to do while exploring it!

The Guaranteed Airfare Deadline is March 15, 2018. After this date, all airfare purchases will be subject to retail prices.



Eligibility Requirements

  1. Overall GPA 2.50 or higher.
  2. Program open to all majors, but specifically designed for students with background in business, marketing, management, finance, accounting, economics, supply chain management, business law and entrepreneurship.

Program Requirements

Ole Miss students will receive 3 hours of Bus 380 credit for this program.

When taking it for credit, students will be evaluated on:
  1. Attendance: Weight = 10% of Grade
  2. Participation: Weight = 20% of Grade
  3. General Citizenship: Weight = 15% of Grade
  4. Final Paper: Weight = 55% of Grade




Please click here to view the IBS Summer Europe 2018 itinerary.




IBS Summer Europe 2017: Academics

Academic Nature of IBS Programs
Your academic responsibilities as a student taking an International Business Seminar for undergraduate or graduate credit is clearly defined. The Seminars are designed to provide a valuable and enjoyable learning experience for students at the junior, senior, and/or graduate levels. As planned and presented, the Seminars offer the opportunity to gain on-site exposure to the international business environment from the executives who practice and faculty who teach international business. Therefore, students are expected to conduct themselves in a professional manner.
IBS courses are open to university students in good standing from an accredited university as well as business/professional people. Students may earn undergraduate or graduate credit for a semester. 

Please check with your individual faculty member regarding your requirements.
We believe that you will enjoy learning about international business in the arena where it is taking place. Our goal is to help you learn international business from international business practitioners. In this way, you will be exposed to the subtle differences in culture and tradition that you, as an executive, must understand to be a successful international manager.



          IBS Summer Europe Accommodations


Participants will be staying in four-star (or equivalent) hotels throughout the program.

Only breakfast is included with the hotel accommodations, other meals are not included and are the responsibility of the student.


Individuals with disabilities may find accessibility and accommodation in one of more of this program’s locations very different from what you find in the United States.  Depending on the program, there may be a great deal of walking or the regular use of public transportation.  International Business Seminars cannot guarantee access to public transportation, buildings, or public sites on this program. 


Cost Information

Contact IBS directly at for the program cost.

The cost of the program does include:

  1. Four-Star Hotel Accommodations for every night of the itinerary (including breakfast).
  2. All travel between IBS-sanctioned activities.
  3. Travel between all Seminar cities.
  4. Meals included on the itinerary.

The cost of the program does not include:

  1. The cost of tuition for three credit hours (if you opt to take the seminar for credit).
  2. The cost of most meals (unless otherwise noted in the itinerary).
  3. Personal expenses while on the seminar (most meals, souvenirs, etc).
  4. International airfare (unless otherwise noted; however this can be arranged with IBS).
  5. The cost of your passport and the cost of your UK and Shengen Visas (if applicable).

Financial Aid & Scholarships

IBS does not directly accept financial aid; interested students who receive financial aid must accept the dispersal then pay IBS for the seminar cost.


Note: This program is open to college students from many U.S. institutions who apply through their institutions or directly with IBS. Ole Miss students must apply through both the UM Study Abroad Office and with IBS directly.
Important Program Details Specific to UM Study Abroad Applicants
Faculty UM Faculty Director (for academic questions & course approval): Andrew Lynch, Ph.D.
Course Credit 3 hours of Bus 380
Prerequisites/Requirements Minimum 2.5 GPA, good academic and disciplinary standing at UM, approval from the UM Faculty Director (Dr. Lynch) and from your academic dean's office, completed UM Study Abroad application and IBS application
Program Cost Options
  • $9117 (including airfare from Nashville International Airport *airfare only guaranteed until March 15, 2018)
  • $7542 (airfare not included)
Program Cost Includes Tuition, housing, some meals, program-sponsored excursions, ground transportation between cities in Europe, international health insurance.  *International airfare and airport pickup are optional and only included in the higher program cost of $9117.
Study Abroad Office Contact Roc Cook

Dates / Deadlines: - unrelated header
Dates / Deadlines:
There are currently no active application cycles for this program.
Layout wrapper table for buttons
Layout table containing buttons
This program is currently not accepting applications.